Le Whif – ce n’est pas cool.

I’m all for using science to make good things better, but there’s definitely such a thing as going too far. Matt shared this link to today’s Boston Globe, which talks about a device that delivers chocolate to you in aerosol form.

Aside from a mild scientific interest in the technology, I’m not convinced. A lot of the experience of eating chocolate has to do with mouthfeel and the sensation of melting chocolate. Putting chocolate in aerosol form assumes that chocolate is simply an issue of taste – which it isn’t. It’s about taste, aroma and texture, and I’ll be surprised if all three of those are translated into aerosol form.

Aside from which, isn’t this just a case of molesting food? Chocolate’s a beautiful thing, and most chocolate makers (artisan chocolate makers, anyway) work very hard to craft their products. Turning it into a gimmicky aerosol delivery system seems more disrespectful than innovative to me.

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One response to “Le Whif – ce n’est pas cool.

  1. like cheese whiz to cheesemakers

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