Cadbury to use fair trade chocolate?

The Guardian UK reports that Cadbury UK is committing to using fair trade beans (from Ghana, in case you’re interested) in its Dairy Milk bars.

Interesting news, given this week’s backlash over the addition of palm oil to Dairy Milk in Australia and New Zealand.

The article points out that the cost of cacao is pretty high right now, so there’s little financial cost to Cadbury agreeing to pay fair trade prices. If the price of cacao falls, Cadbury will still be committed to paying farmers more.

I’m still a little bit skeptical. Clearly, this is amazing marketing for Cadbury. But at the end of the day, if someone is choosing to source cacao ethically, does it really matter what their motivations are?

It’s a step in the right direction, especially with the news that Mars and Nestle are working on sourcing sustainable cocoa. Maybe one day, everyone can actually start to eat chocolate without feeling guilty (and I’m not talking about the calories).

Published by: Eagranie

7 years as a chemist + 9 months of culinary school + 2 years as a pastry chef & chocolatier + a lifetime of writing = this blog. This blog won't always be about chocolate, but it will almost certainly be about food. The name of the blog is a triple play on words. 1. It's a nod to my training as a classical pianist. Among other fantastic accomplishments, J.S. Bach combined technical prowess with artistic inspiration and penned the 24 preludes & fugues that make up The Well-Tempered Clavier, Books I and II. 2. In order to behave properly, chocolate needs to be tempered. In a nutshell, tempering prompts the chocolate to assume its most stable crystalline form (beta prime, if you're interested) so that it is shiny, snappy, and as stable as it can be. 3. Depending on my mood and how we meet, you might agree that I'm well-tempered. Or not.

Categories 2009Tags, , , , 5 Comments

5 thoughts on “Cadbury to use fair trade chocolate?”

  1. Link unblocked.

    Cool video, but someone needs to explain how Phil Collins, drumming gorilla and Dairy Milk are connected.

  2. Just speculate at the following equation:

    Gorilla + Drums + Phil Collins – Cup and a half of fun.

    Poor Mr. Collins.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s