Cadbury to use fair trade chocolate?

The Guardian UK reports that Cadbury UK is committing to using fair trade beans (from Ghana, in case you’re interested) in its Dairy Milk bars.

Interesting news, given this week’s backlash over the addition of palm oil to Dairy Milk in Australia and New Zealand.

The article points out that the cost of cacao is pretty high right now, so there’s little financial cost to Cadbury agreeing to pay fair trade prices. If the price of cacao falls, Cadbury will still be committed to paying farmers more.

I’m still a little bit skeptical. Clearly, this is amazing marketing for Cadbury. But at the end of the day, if someone is choosing to source cacao ethically, does it really matter what their motivations are?

It’s a step in the right direction, especially with the news that Mars and Nestle are working on sourcing sustainable cocoa. Maybe one day, everyone can actually start to eat chocolate without feeling guilty (and I’m not talking about the calories).

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5 responses to “Cadbury to use fair trade chocolate?

  1. Can’t resist. Shameless Cadbury advertisement below.

  2. Link blockage.

  3. Link unblocked.

    Cool video, but someone needs to explain how Phil Collins, drumming gorilla and Dairy Milk are connected.

  4. Just speculate at the following equation:

    Gorilla + Drums + Phil Collins – Cup and a half of fun.

    Poor Mr. Collins.

  5. We’ve just got our Fairtrade Cadbury Dairy milk in supermarkets this week in Australia – Just in time for Easter!

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